Marketing Columbia Heights

September 17, 2010

I recognized an opportunity to market our campaign to a diverse, yet united group in the district: "The Football Fan." In making the idea successful I contacted both Fridley and Columbia Heights football programs, seeking advertisement space in their programs. After some communications, we were able to purchase an ad in the Columbia Heights football program for the four
home games at a reasonable cost of $250.00.

We are excited about the great political position the ad places our campaign in during this election year. Across the stadium I observed people taking extra time to look over the ad. Having had our campaign bus blanket the district over the last two years, it blended nicely with the football program ad in Columbia Heights. Even better was having the first publication with a game between the two largest voter blocks in the district -- Columbia Heights and Fridley.

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